New recipe: Email Marketing with Social Networks

Email Marketing

Surely you are looking for a guide to grow your email marketing list thanks to social networks. Today you will learn how I have managed to double the subscriber rate in my email list.

Fold email marketing

And not only that, I also want to show you how I got a Fan Page from Facebook with the following rate of I like daily (data for the month of November 2016):

Summary of the post

Take advantage of web visits to capture followers on social networks.

Convert users of our social networks into email marketing followers.

Types of common profiles in Social Networks

It is interesting to define what kind of profile is the most common in social networks to decide in which social network you want to design your strategy of attracting subscribers to the email marketing list.

Thus, you can not only take advantage of the traffic in each of your channels to grow your lists of subscribers and followers, but also optimize the campaigns focusing on a specific target audience.

Here are the most common profiles on networks:

Facebook: Women under 30 years old.

Linkedin: Men over 30 years.

Twitter: Men under 30 years.

Pinterest: Women over 25 years old.

However, these data do not mean that you cannot focus campaigns to another type of audience thanks to segmentation tools offered by each of the platforms. They simply indicate that this profile is the most usual one in each social network.

Social networks

To grow your list you must choose well which platform is the most appropriate to reach the target audience of your company.

How to attract subscribers with transactional emails.

It will surprise you, but yes, with social networks you can convert many users into end customers automatically.

During the last months, social networks have evolved enormously in terms of the information they obtain from users. Although Facebook (along with Instagram and WhatsApp) is the social network that knows the most about us, Twitter, LinkedIn and Pinterest are still lurking.

Let’s see what opportunities each one offers, but first of all: do you already have an email marketing tool to create campaigns?

If you do not have, then I’ll explain what I use.

Facebook

You cannot extract data from your Facebook followers, so the appropriate way to convert them into subscribers of an email marketing list is by offering valuable content together with a call to action that leads the user to your web page.

Within your web page you will have to place a pop-up type form, side banner or whatever your email marketing tool offers.

There are several ways to drive your Facebook visits to the website:

The first and the most used is through the publication of an article or post. Simply copy the link and paste it into your state.

Another very common way is adding the link to the description of an image. Try it, it works very well.

Facebook took a little bit the option to add a button at the top of our page of followers with which you can easily add the button “subscribe to the list”, to drive traffic to your website. Do not forget to put a URL that links to your form.

A new way to do this is to generate a small app within Facebook that allows you to add a registration form. To access this form, add a new tab on your Facebook page.

LinkedIn

The public that we find inside LinkedIn is more demanding than that of Facebook, be careful how you present yourself.

There are three ways to get more subscribers with LinkedIn, but I do not recommend them all:

Directly export profile emails. Beware, it may be considered spam or it may be perceived as fraudulent. I do not recommend it.

You can also search for exemplary profiles and candidates to start a private conversation with each of them and offer them the possibility of subscribing.

Finally, you can create or join a group to which interesting profiles belong to offer your subscription form.

Twitter

The social network of 140 characters. Surely you already know her and have entered some time and again.

Do you know that you can convert visits to subscribers effectively? The different ways that Twitter offers are the following:

Publish an image with the link to the subscription form or to a page that offers added value and allows the subscription option.

Add the url of your blog or landing page (landing) in the profile description.

Tweet comments with the shortened url.

Pinterest

Without a doubt, it is the most complicated. Pinterest users are accustomed to using visual content and can rarely satisfy an emailing subscription. However, a good way to get the odd subscriber is to add the link to your publications.

Now I want more followers

You’ve already seen how to drive social media traffic to your subscription form. Now drive the traffic of your web to have more followers:

Add “Like” or “Follow” buttons at the end of each article. This is my star trick with which I have managed to pass the 1,000 followers on Facebook in just one month.

Add the buttons of social networks on your website, and also in your email marketing templates.

What nobody does

Try the following, it’s something I’ve seen a few companies do and get really effective results (from a certain number of visits):

 

Add to Facebook a tab with a list of links of your last shipments.

Share on LinkedIn, in groups, on your profile or open a debate about the topics you are dealing with.

Use Twitter to post small contents of your last article.

Post on Pinterest a snapshot of your emails sent

Email marketing supporters

Difference between content marketing and published content

Conceptually, publishing an article in a social network and generating content marketing do not have the same meaning.

The needs of email marketing are different from the needs of content marketing.

Content marketing aims to generate in users a brand image according to the other strategies of the company, while email marketing pursues a positive response to a certain action. For example, inviting users to watch a new video on the channel, or read a post is an objective of email marketing or social media marketing content. However, the content of the post or the content of the video refers to content marketing or content marketing.